In this activity, students will use their own powers of persuasion to create advertisements for items from their school garden.
- Begin with a discussion of advertising and persuasion.
- Talk about how marketers try to convince their audience to try new products.
- Show examples of advertisements and ask questions, such as:
- What claims does the advertisement make?
- What imagery does it use to sell the product?
- In addition to the actual product, what attributes (i.e. friendship, happiness, comfort, etc) is the ad trying to sell?
- Who is the advertisement targeting?
- Is it effective? Why or why not?
- Each student or team will each choose, or be assigned, a fruit or vegetable.
- Students will research the health benefits of their particular fruit/veggie.
- Each student or team will create their own advertisement to convince and persuade their peers to try their fruit/veggie. Students are encouraged to be creative by making their own video, print ad, or jingle.
- Students will present their finished advertisement to the class.
- Students will vote or rank the persuasiveness of each advertisement.
- Students can also create public service announcements boasting the importance of eating fruits and veggies each day.